Posted by: alyssacatherine on: January 19, 2009
Today I began reading The Empire of Mind – Digital Piracy and the Anti-Capitalist Movement by Michael Strangelove. Before I even finished reading the introduction, the book began to make me think about the future of the world that we live in, especially in terms of technology, and where it will bring us next.
On page 4, Dr. Strangelove tells us about a book written by W. Russell Neuman entitled The Future of the Mass Audience. The book was written in 1991, after a study commissioned by many media outlets, on how new electronic media and personal computers will affect audience behaviour. Dr. Strangelove notes that Neuman came to many conclusions before the coming of the Internet, which ultimately changed the world he knew,but, he did nonetheless predict such things such as the decline of video games, calling them “just a fad”, and the fact that, on the whole, audiences did not prefer to interact with media.
Obviously, since 1991, this predictions have proven themselves very wrong, and i suspect that Dr. Strangelove included them in his introduction to prove to readers how quickly things can in fact change. This passage in particular made me wonder about predictions that are being made today concerning technology, and our future. Will there be another development that will make changes as massive as did the Internet? Will things that we consider to be fads, evolve in to international and multi-billion dollar hobbies, as did the video game? My guess is that yes, there will be, but i cannot predict, while I sit here using the latest model of my laptop computer, what these changes will be.
Most likely, 25 years down the road, i will be sitting somewhere else, mind boggled.
January 19, 2009 at 1:44 pm
“Dr. Strangelove notes that Neuman came to many conclusions before the coming of the internet, which ultimately changed the world he knew,but, he did nonetheless predict such things such as the decline of video games, calling them “just a fad”, and the fact that, on the whole, audiences did not prefer to interact with media.”
Keep in mind the point here is that Neuman was incorrect when he saw video games as declining and interactivity as unimportant.
Dr. Strangelove